The movement is contagious.

Temps de lecture — < 1 minute.

The world of watchmaking is divided. For some, a watch is a simple everyday object whose primary function is to tell the time. For others, it is a unique and exceptional work of art, which arouses admiration and sometimes justifies indecent prices to own one. Still others perceive it as a fashion object, a simple accessory that reflects their personality.


Whatever the case, if you observe the object carefully, you may find that the movement is contagious. The initial energy, produced by a succession of complex steps, generates the movement of the second hand at a steady pace. It then drives the large minute hand, which in turn drives the hour hand. The hands each move at their own pace, while maintaining a constant rhythm, making them interdependent on each other’s movement.


This can be seen as a metaphor for change: it all starts with an important decision (the initial energy), followed by a first small action (which triggers the watch mechanism and initiates the movement of the second hand). If these efforts are repeated with regularity, they lead to a succession of other small actions (moving the minute and hour hands) that will add up to progress.




Wissame Cherfi is a producer, director, podcaster and author with an expertise of + 10 years in the field of audiovisual production. Ten years that he now uses as a Freelance Creative Consultant to help clients on all types of creative projects. « La musique qui vient de mon cœur » (2022, French language) is his first book.

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