La musique qui vient
de mon cœur
After two years of writing, I published the most accomplished project of all. From idea conception to writing, cover design, and publication strategy, I handled everything from A to Z. It is often said that the shoemaker’s children are the worst shod. However, the results are rather good, whether in terms of story views, real views, private message interactions, or sales conversions. The book has just passed the 15 reviews mark on Amazon, most of which are from people I don’t know. As a personal project and being limited by time, I opted for a unique social media campaign (Facebook, Instagram, and slightly on LinkedIn) over a period of 2 months. I also wanted to increase my conversion rate and newsletter sign-ups, which I did.
of active campaigns on social medias
of new subscribers during this campaign
in sales during the period of the campaign
Dublin You Are
In the running for the 2020 European Capital of Culture election, the marketing department of the city of Dublin approached me to conceptualize a closing video for their campaign. That’s how the “We Are Dublin” concept was born. From an exchange with Stephen James Smith, then with other creatives I wanted to work with, we focused on a concept around Stephen’s poem. From writing to shooting, editing and graphic effects, we were a team of about 10 people. My main role for this project, worth tens of thousands of euros, was as project manager.
As soon as it was posted online, views and reactions accumulated, causing national radio, television and newspapers to desire to speak about the project. The digital wave also spread to countries where many Irish people live. The set goals were widely exceeded in less time than our most optimistic predictions, rallying an entire city and nation behind the candidacy of the Irish capital.
cumulated on the different platforms
client’s social media follower acquisition.
people worked actively on this project
Louis Copeland & Sons
Fabriqué En Chine
En Mode Avion
“En Mode Avion” is a documentary film that was crowdfunded by its audience. Mehdi (the director) and I worked together on a 30-day crowdfunding campaign on Ulule. We used all the content strategy techniques that we had previously implemented for our clients and it worked. The project was funded at 109%, exceeding the €23,000 goal we had set. The people who participated in the film’s funding were mostly acquired through our digital campaigns on Facebook and Instagram, as well as by contacting the press services of major French newspapers.
of the initial target was reached on Ulule.fr
of active campaign on social medias