Wissame Cherfi | The Process of Making a Video by Wissame Cherfi | The Power of Storytelling
The Process of Making a Video by Wissame Cherfi | The Power of Storytelling
process, video, video making, content creation, video, three steps process, pre-production, production post-production
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What is involved in my creative process ?

I understand that it is difficult to know what this process really entails. In reality, it can be simple or complex, depending on your goals and your budget.  There are solutions adapted to your needs. Moreover, a large majority of the projects I was able to work on only required a few team members and not dozens as we can imagine.

That’s why when I meet you for the first time, I try to:

  • understand who you are 
  • find out who your target audience is
  • discover what your goals ​​are

With your answers to these three questions, my goal is to establish a strategy that will allow you to connect with your target audience and define the most suitable format for your visual communication while developing a powerful and inspiring story.

The process is divided into three parts.

Pre-Production, Production and Post-Production.

In this first part, we identify your needs and objectives. Then we will find a narrative angle and develop it. Finally, we structure the idea or the scenario that is validated in fine by your team. We agree on a filming schedule and we stay in touch in the process of organising the shoot.

In this second part, it’s about filming what has been validated upfront. The idea is to stay in step with your budget and the different imperatives. Filming can be simple or more elaborate, depending on your starting intentions, your budget and your goals.

In this last part, we edit the images that have been shot and then export a first draft of the video. This phase includes color grading, audio mixing, animated titles. Once validated, the video is delivered to you in HD quality and in adapted formats according to the strategy we agreed upfront.

Discover how storytelling can transport and move your audience.

LEARN ABOUT IT

How is the budget calculated ?

When you decide to make a video, it is an investment of time and money from your side. I get it. I have broken down the distribution of the budget in four key parts, each of them can be adjusted according to your budget and timeline.

Pre-Production0

Production0

Post-Production0

Additional Costs0

In the words of my clients.

I asked my current and previous clients to provide feedback on working with me. It will not replace your own experience working with me, but I guess it will help have a feel for the reasons some other people liked collaborating with me. Obviously, I have hidden all the ones that did not get the level of praises expected. Only joking.

Aoife Dooley, Illustrator and Designer

I've worked with Wissame on a number of projects and each time was an absolute pleasure. Wissame has a great eye for detail and works to the bone to perfect everything he does so it is 100%. He is as professional as videographers go and one of the nicest people I've ever worked with. I would recommend him to anybody looking for this type of work.

Eliza Ward, Co-founder at The Outsiders / Nutshed

Wissame worked with us on creating an info video, telling our story for our food collective The Outsiders. He shot us in many environments ranging from high intensive working environments, to one on one interviews, to moments when we had very little time. His approachable and calming manner made it easy for us to work together and his collaborative way of working helped in creating a creative and enthusiastic environment. His ability to blend into our world made for some genuine and natural shots which added so much warmth to our story. Wissame proved to us very early on that he fully understood the story we were hoping to convey and through adding additional dynamic elements, we felt that he exceeded in delivering on our initial brief. He exercised as much passion for the project as we did and worked endlessly in creating a product we were all proud of.

Timi Ogunyemi, Creator of PictureThis Dublin

Wissame can make a stone weep, a miser spend and a pessimist smile.

William Jenkins, Founder of MrJenks.com

I've worked with Wissame for the last five years on multiple projects and I can honestly say it has always been with great pleasure! Professional, creative, fun, good communication throughout the job and always meets deadlines. I can strongly recommend him for any video, directing or storytelling related projects!

FAQs

If your question is not showing up below, feel free to get in touch.

What videos can you make?

I have worked on feature documentaries, short documentaries, fashion season campaigns, event videos,  interviews, corporate videos, music videos, videos for social networks (IGTV, Instagram Stories, etc) and PR campaigns. The sky is the limit.

 

What is your role in the process?

I am specialised in visual storytelling and creating online video content, independently managing video projects from start to finish, as well as working with a crew as a Director, Assistant Director, Director Of Photography and Editor. But if you ask me what I prefer the most: directing.

 

What kind of clients are you working with? Any really. From entrepreneurs to big brands and everyone in between. My favourite clients are the ones who take risks, are great communicators, and whose confidence in the value of their product translates to trust in their collaborators. 

 

How much does it cost?

The short answer is: it depends. It depends on so many factors – the breakdown of the video process is available above – that you should get in touch with your idea, the objectives you want to reach, an intro about your brand and I will be able to quantify the amount of work and the budget necessary for it.

 

What is so special about your approach?

My approach is focusing on the story first, starting from your objectives and reverse engineer the best way to connect with your audience. If the story is strong and everyone agrees on the outcomes, then we can discuss the equipment that would best support the story. To do so, I bring to projects my personalised and almost, scientifical approach to storytelling and how it can be used effectively to reach your objectives. I am also very aware of the ‘business’ side of what we are doing. I studied marketing, communication, PR, sales and languages. We speak the same language.

 

Let’s start the discussion about your project.

Don’t be afraid to tell me about your project’s timeline and budget. I am straightforward with my abilities and pricing, and knowing where you are coming from helps me hit the target.

Contact Me