The videos I work on are often the result of a powerful discussion with the people who tell me their story. They shome me their fragility, tell me things that very few people know about them. A moment of sharing and authenticity. They entrust me with their stories, my duty is to sublimate these stories. That’s how I conceive my mission as a director.
Storytelling is the art of telling a captivating story. Not only captivating, but one that will carry your audience, immerse and overwhelm while losing sense of time and space. Rather than directing our behaviour, the story lets us witness the experience of somebody else, and in being transported into the world of that story, we have the opportunity to come to our own thoughts, beliefs, and conclusions. The story allows us to take our audience on a journey…
I understand that it is difficult to know what this process really entails. In reality, it can be simple or complex, depending on your goals and your budget. There are solutions adapted to your needs. Since 2012 I work closely with entrepreneurs, brands and companies that operate in different sectors of activity by developing visual content that fits their needs.
Since I was 15 years old, people of different ages, backgrounds and social classes come to me and share their personal stories. In a natural way. They just kept coming to me on the bus, in the street, at events. They felt comfortable and indulge themselves easily. And it still happens to me today. It was not until 2012, when I devoted myself to videos, that I realized that I could easily associate this “gift” with my desire to tell moving stories.
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