Wissame Cherfi | The Power of Storytelling | The art of captivate your audience
Since 2012, I help brands and entrepreneurs with their communication via my coaching program "The Icebreaker".
filmmaker, writer, storyteller, video editor, Geneva, process, video, video making, content creation, video, three steps process, pre-production, production post-production
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Since 2012, I work with brands and companies. I also collaborate hand in hand with entrepreneurs by advising them regarding their communication and their storytelling more generally speaking.

I was able to observe problems they faced and there were a lot of similarities from one entrepreneur to another.

From the mental blocks of the entrepreneurs to the practical exercises to master the storytelling, I give you more than 7 years of my life in the program which, I hope, will allow you to realize your wildest dreams!

The release date is scheduled for March 2020… In the meantime, I suggest you participate in the making of by sharing with me your feedback on your blocks and your experiences. I will use your answers to craft a program that will resonates with you…


Illustration by Rachel Sender, all rights reserved ©.

Storytelling is the art of telling captivating stories. Not only captivating, but ones that will carry your audience, immerse and upset it. 

A captivating story has the power to transport us into the world created by the story itself. It allows us to imagine ourselves in the place of the hero but also to reflect on our own thoughts, beliefs and conclusions.

The story allows us to take our audience on a journey … In this article, I talk about the science facts behind the power of storytelling …

read the article

Illustration by Rachel Sender, all rights reserved ©.

My son and I have a game. When we’re on the bus, doing shopping or even at home, I ask him to give me keywords and I have to imagine a story to tell in a few seconds. A great creative exercise for me. Unique and captivating stories for him.

This short format is the story of a little boy who, overnight, feels something is following him without being able to get rid of it.

The initial project was more ambitious. A longer printed book with illustrations produced in collaboration with a professional illustrator and a sale on Amazon before Christmas 2019…

Unfortunately, it could not be done this way for a lot of reasons …

Download the eBook

Since I was 15, people of different ages, backgrounds, and social backgrounds come to me and share their personal stories with me. In a natural way. They just kept coming to me in the bus, in the street, at events. They feel comfortable and indulge themselves easily. And it still happens to me today.

Over the past seven years, I’ve pursued a very simple goal: to bring my love for life stories to my active listening skills to produce powerful and inspiring video content. 

My goal when I accompany entrepreneurs is to help you unveil the 90% of your iceberg submerged … So, it may be time for me to reveal my 90%…

Read my story