Wissame Cherfi, Filmmaker | Creative Director | Writer | Storyteller | The Process of Making a Video
Filmmaker based near Geneva available anywhere in the world for projects.
process, video, video making, content creation, video, three steps process, pre-production, production post-production
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WHAT IS INVOLVED IN CREATING VIDEO CONTENT?

I totally get where you are coming from. Really.
From my 7+ years of experience in dealing with clients, I understand that it is difficult to get a clear image of what is involved in the video production process.


This is the reason why I decided to create this page, on my website, so I can explain it to you.


With each of these 3 steps of my creative process described below, I aim to truly understand what you want to accomplish through the use of video, how you envision connecting with your desired target audience and how we can make this a reality through the video products I create on your behalf.

The goal here is to:
– identify your needs.
– develop a core message.
– build the story around that message.


We then move towards developing art directions, casting interviewees (clients, employees, partners, owners), and location scouting for the film. 
The production schedule is finalised.

Everybody is on-location for interviews and B-roll (the video footage that supports the story). Everything that has happened up to this point is to make principal photography go as smoothly and efficiently as possible. Communication between all parties is crucial during the shoot and the production must maintain a full set of records and strive to remain on time and on the budget.

Editing is the process of purposefully composing the footage we’ve acquired in a way that shapes your message and powerfully tells your story.

Once the edit is approved, we will consider the edit “picture-locked” meaning no further changes are expected, and we can add the finishing touches such as colour correction, colour grading, sound design, audio mastering, visual effects, and graphics.

 

CONTRIBUTING FACTORS TO THE BUDGET

 

How is the budget calculated in the process of making a video?


I understand that when you decide it is time to make a video, it is a huge investment of time and money from your side.

I have broken down the distribution of the budget in four key parts below, each of them can be adjusted according to your budget and timeline.

Pre-Production0

Production0

Post-Production0

Additional Costs0

PRE-PRODUCTION | PREPARATION

The time and effort that goes into the preparation of story, scouting locations, scheduling, props, etc.

PRODUCTION | DAYS FILMING

Does your project requires one video person or more crew members, half-day (6h) or a full day (12h) filming

POST-PRODUCTION | DAYS EDITING

Editing the video footage, iterating different versions with the client, graphics, colour grading, audio mastering

ADDITIONAL COSTS

Travel, accommodation, custom music score, equipment hire. All the costs around the process of production and post-production.

THEY HAVE SOMETHING TO SAY.

Let’s check what my clients have to say about our collaborations.


My current and previous clients reviewed working with me on my socials to show support. It will not replace your experience working with me to get your own idea, but I guess it will help have a feel for the reasons some other people liked collaborating with me.
Obviously, I hidden all the ones that did not get the level of praises expected. Only joking.

Would you like us to work together on your project?

Don’t be afraid to tell me about your project’s timeline and budget.
I am straightforward with my abilities and pricing, and knowing where you are coming from helps me hit the target.

Contact Me